Article | New Jersey implements nation’s highest data broker fee - POLITICO Pro
New Jersey has implemented the highest data broker fee in the nation, requiring data brokers to pay a $500 annual registration fee and comply with new disclosure and opt-out requirements under the New Jersey Data Privacy Act.
Aforeworn detected this change in the US State Data-Privacy Laws space on July 27, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Data brokers operating in New Jersey, including adtech platforms, data aggregators, and any business that collects and sells personal data of New Jersey residents. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Registration and compliance must be completed within 30 days of the law's effective date (check specific effective date; likely early 2025).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New Jersey enacted a data broker law with a $500 annual registration fee, mandatory disclosures (data collection practices, categories, opt-out methods), and a requirement to honor universal opt-out signals (e.g., Global Privacy Control).
Who it affects
Data brokers operating in New Jersey, including adtech platforms, data aggregators, and any business that collects and sells personal data of New Jersey residents.
What you must do
Register with the New Jersey Division of Consumer Affairs, pay the $500 fee, update privacy policies to include required disclosures, and implement mechanisms to honor opt-out requests and universal opt-out signals.
Deadline
Registration and compliance must be completed within 30 days of the law's effective date (check specific effective date; likely early 2025).
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