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California's Delete Act forces brokers to erase personal data starting August 1 - ABC7 Bay Area

Detected July 18, 2026 · in US State Data-Privacy Laws

California's Delete Act requires data brokers to erase personal data upon consumer request starting August 1, 2024.

Aforeworn detected this change in the US State Data-Privacy Laws space on July 18, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Data brokers, adtech platforms, and any business that sells or shares personal data in California should confirm how it applies to their specific situation before acting. There is a time constraint attached: August 1, 2024. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.

What changed

Starting August 1, 2024, data brokers must comply with consumer deletion requests within 45 days, and the California Privacy Protection Agency (CPPA) will enforce the new Delete Act.

Who it affects

Data brokers, adtech platforms, and any business that sells or shares personal data in California

What you must do

Implement a system to receive and process consumer deletion requests, verify identity, and ensure data is erased from all systems and third parties.

Deadline

August 1, 2024

Source: https://news.google.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?oc=5

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