Client Alert: California Invasion of Privacy Act Reform Gains Momentum: Legislature Advances Bill That Could Significantly Curtail Website Tracking Litigation - JD Supra
California's Assembly Bill 304 (AB 304) advances, reforming the California Invasion of Privacy Act (CIPA) to limit website tracking lawsuits. The bill would require plaintiffs to show actual injury, reducing litigation risk for businesses using standard analytics and tracking tools.
Aforeworn detected this change in the US State Data-Privacy Laws space on July 7, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants should confirm how it applies to their specific situation before acting. There is a time constraint attached: Bill is advancing; monitor for final passage and effective date (likely 2025).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
AB 304 would amend CIPA to require actual injury for private lawsuits, curbing automated bot-based claims and reducing exposure to class actions for standard website tracking.
Who it affects
Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants
What you must do
Review current website tracking practices and assess litigation risk under CIPA; prepare to adjust compliance if bill passes.
Deadline
Bill is advancing; monitor for final passage and effective date (likely 2025).
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