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Establishment of the Ulupalakua Viticultural Area

Detected July 30, 2026 · in Liquor Licensing

TTB establishes the Ulupalakua AVA (approx. 70 acres) on Maui, Hawaii, for wine labeling and appellation of origin.

Aforeworn detected this change in the Liquor Licensing space on July 30, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Low urgency. Wineries and grape growers using the Ulupalakua name on wine labels, and any entity seeking to use the AVA for appellation of origin. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Effective July 1, 2021 (immediate).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Liquor Licensing continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.

What changed

A new viticultural area (AVA) is created; wines labeled with this AVA must meet TTB requirements for appellation of origin (85% grapes from the AVA).

Who it affects

Wineries and grape growers using the Ulupalakua name on wine labels, and any entity seeking to use the AVA for appellation of origin.

What you must do

Review wine labeling to ensure compliance if using 'Ulupalakua' as an appellation of origin.

Deadline

Effective July 1, 2021 (immediate).

Source: https://www.federalregister.gov/documents/2021/07/01/2021-14058/establishment-of-the-ulupalakua-viticultural-area

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