FCC’s New TCPA One-to-One Consent Rules Effective January 27*: What Companies Need To Know - Buchanan Ingersoll & Rooney PC
FCC's new TCPA one-to-one consent rules take effect January 27, requiring separate consent for each seller from each consumer for telemarketing calls/texts.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on August 23, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Critical. Contact centers, lead-gen/affiliates, SMS marketers, debt/insurance dialers should confirm how it applies to their specific situation before acting. There is a time constraint attached: January 27 (effective date). Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New requirement for one-to-one consent: each seller must obtain separate, specific consent from each consumer for telemarketing calls or texts, replacing prior blanket consent.
Who it affects
Contact centers, lead-gen/affiliates, SMS marketers, debt/insurance dialers
What you must do
Review and update consent mechanisms to ensure each seller obtains its own consent from each consumer before any telemarketing communication.
Deadline
January 27 (effective date)
Never miss a change like this again
Aforeworn watches Telemarketing & TCPA Compliance around the clock and alerts you the moment a rule moves — with a plain-English brief on what to do.
Start your free trialRelated changes in Telemarketing & TCPA Compliance
- Eleventh Circuit Vacates FCC’s One-to-One Consent Rule; FCC Issues Stay - Consumer Financial Services Law Monitor
- FCC Grants Limited One-Year Extension for TCPA Robocall Revocation Rule Compliance - Consumer Financial Services Law Monitor
- New FCC rule on TCPA consent for advertising and telemarketing calls and texts will significantly impact callers who obtain consent from lead generators - Consumer Finance Monitor
- New FCC Rule Affects Consumer Consent for Robocalls and Robotexts - Jones Day
- Eleventh Circuit Vacates TCPA One-to-One Consent Rule Immediately After FCC Postpones its Effective Date - The National Law Review