FDA Announces New Enforcement Policy on “No Artificial Colors” Food Labeling - Buchanan Ingersoll & Rooney PC
FDA announces new enforcement policy on 'No Artificial Colors' food labeling, requiring substantiation for such claims.
Aforeworn detected this change in the Food & Beverage Manufacturing (FDA/FSMA/USDA) space on July 30, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. Food manufacturers, beverage makers, co-packers/private label, ingredient suppliers using 'No Artificial Colors' claims. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Not specified; immediate attention recommended.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Food & Beverage Manufacturing (FDA/FSMA/USDA) continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FDA will now enforce that any 'No Artificial Colors' claim must be truthful and not misleading, requiring manufacturers to have substantiation for the absence of artificial colors.
Who it affects
Food manufacturers, beverage makers, co-packers/private label, ingredient suppliers using 'No Artificial Colors' claims.
What you must do
Review all product labels for 'No Artificial Colors' claims and ensure you have documentation proving no artificial colors are used.
Deadline
Not specified; immediate attention recommended.
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