Garden State Plants New Data Broker Rule - The National Law Review
New Jersey has enacted a new data broker rule requiring registration and compliance with consumer opt-out requests, including universal opt-out mechanisms like Global Privacy Control.
Aforeworn detected this change in the US State Data-Privacy Laws space on July 9, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Data brokers, adtech platforms, SaaS companies handling consumer data, and multistate retailers operating in New Jersey. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Registration and compliance must be completed within 90 days of the rule's effective date (likely early 2025).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New Jersey's new rule mandates data brokers to register with the state, honor universal opt-out signals (e.g., GPC), and provide clear disclosures about data collection and sharing practices.
Who it affects
Data brokers, adtech platforms, SaaS companies handling consumer data, and multistate retailers operating in New Jersey.
What you must do
Register as a data broker with the New Jersey Division of Consumer Affairs, implement systems to recognize and respect universal opt-out signals, and update privacy policies to comply with new disclosure requirements.
Deadline
Registration and compliance must be completed within 90 days of the rule's effective date (likely early 2025).
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