New Hampshire Amends the NHDPA to Prohibit the Sale of Children’s Personal Data - Hunton Andrews Kurth LLP
New Hampshire amended the NHDPA to prohibit the sale of children's personal data, effective immediately. Businesses must update their data practices to comply.
Aforeworn detected this change in the US State Data-Privacy Laws space on July 15, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants should confirm how it applies to their specific situation before acting. There is a time constraint attached: Immediate compliance required; enforcement likely within 30-60 days.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
The NHDPA now prohibits the sale of personal data of consumers under 18 without affirmative authorization, expanding protections beyond the original law.
Who it affects
Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants
What you must do
Update data processing practices to stop selling children's data unless explicit consent is obtained; review data flows and contracts.
Deadline
Immediate compliance required; enforcement likely within 30-60 days.
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