New Jersey Bans the Sale of Sensitive Data, Creates Data Broker Registry - EPIC – Electronic Privacy Information Center
New Jersey has enacted a law banning the sale of sensitive data and creating a data broker registry, expanding consumer privacy protections similar to CCPA/CPRA.
Aforeworn detected this change in the US State Data-Privacy Laws space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants should confirm how it applies to their specific situation before acting. There is a time constraint attached: Law effective immediately; registry likely within 90 days.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New Jersey now prohibits the sale of sensitive data (e.g., precise geolocation, health info, biometrics) and requires data brokers to register with the state.
Who it affects
Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants
What you must do
Review data collection and sales practices to identify and cease sale of sensitive data; register as a data broker if applicable.
Deadline
Law effective immediately; registry likely within 90 days.
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