US-CONGRESS BILLS-119hr6048eh: NDO Fairness Act of 2025
The NDO Fairness Act of 2025 introduces new consumer privacy protections, including a universal opt-out for sensitive data collection and mandates data minimization practices for businesses handling consumer data.
Aforeworn detected this change in the US State Data-Privacy Laws space on September 2, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Multistate retailers, adtech/data brokers, SaaS platforms, and privacy consultants. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Not specified in the excerpt.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New requirements for universal opt-out mechanisms and data minimization for sensitive consumer data.
Who it affects
Multistate retailers, adtech/data brokers, SaaS platforms, and privacy consultants.
What you must do
Implement systems to allow consumers to opt-out of data collection and ensure compliance with data minimization practices.
Deadline
Not specified in the excerpt.
Source: https://www.govinfo.gov/app/details/BILLS-119hr6048eh
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