Connecticut Amends Privacy Law for a Third Time and Introduces New Requirements for Data Brokering, Personalized Pricing, Using Facial Recognition, Selling Geolocation Data, and More - JD Supra
Connecticut's amended privacy law expands requirements for data brokers, personalized pricing, facial recognition, and geolocation data sales, with new opt-out and risk assessment obligations.
Aforeworn detected this change in the US State Data-Privacy Laws space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants should confirm how it applies to their specific situation before acting. There is a time constraint attached: Effective October 1, 2024; compliance actions needed before that date.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
New requirements for data brokering registration, personalized pricing opt-out, facial recognition consent, geolocation data sale restrictions, and expanded risk assessments.
Who it affects
Multistate retailers, adtech/data brokers, SaaS platforms, privacy consultants
What you must do
Review and update privacy policies, implement opt-out mechanisms for new data uses, register as data broker if applicable, and conduct risk assessments for high-risk activities.
Deadline
Effective October 1, 2024; compliance actions needed before that date.
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