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DROP is Coming Due: What California’s Delete Act Means for Data Brokers in August - JD Supra

Detected July 20, 2026 · in US State Data-Privacy Laws

California's Delete Act (SB 362) requires data brokers to register with the CCPA and comply with a new universal opt-out mechanism by August 2024. Non-compliance risks enforcement actions and fines.

Aforeworn detected this change in the US State Data-Privacy Laws space on July 20, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Data brokers, adtech platforms, and any business that sells or shares personal information of California residents. should confirm how it applies to their specific situation before acting. There is a time constraint attached: August 2024. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors US State Data-Privacy Laws continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.

What changed

The California Delete Act mandates data brokers to register with the California Privacy Protection Agency (CPPA) and honor a universal opt-out signal (e.g., Global Privacy Control) by August 2024.

Who it affects

Data brokers, adtech platforms, and any business that sells or shares personal information of California residents.

What you must do

Register as a data broker with the CPPA and implement technical measures to recognize and respect universal opt-out signals.

Deadline

August 2024

Source: https://news.google.com/rss/articles/CBMihgFBVV95cUxOdUJkWGxUZVg3MVdZNGRWTFFaOHBpU3RCZk5iZGxwR18yOG9JTnh1WE92b0NiXzRmXzVHUElYVTdrcFI1VVcxSE1NVElHZTVJOHdFLVpzdVJVRzFNSW9yakY0T3NqVDF1dVc1aWttbXhNT29kNHF5aUdmT215Q2IxYUN3NnBLZw?oc=5

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