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Establishment of the Rocky Reach Viticultural Area

Detected July 30, 2026 · in Liquor Licensing

TTB establishes the 50-square-mile Rocky Reach viticultural area in Chelan and Douglas Counties, Washington, allowing wineries to use the AVA name on labels if grapes are sourced from within.

Aforeworn detected this change in the Liquor Licensing space on July 30, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Low urgency. Wineries and grape growers sourcing fruit from or planning to establish vineyards in the Rocky Reach area. should confirm how it applies to their specific situation before acting. There is a time constraint attached: No deadline specified; effective upon publication (June 3, 2022).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Liquor Licensing continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.

What changed

A new American Viticultural Area (AVA) named 'Rocky Reach' is created, enabling label use of the AVA designation for wines meeting origin requirements.

Who it affects

Wineries and grape growers sourcing fruit from or planning to establish vineyards in the Rocky Reach area.

What you must do

Review current grape sourcing and consider updating wine labels to include 'Rocky Reach' if eligible.

Deadline

No deadline specified; effective upon publication (June 3, 2022).

Source: https://www.federalregister.gov/documents/2022/06/03/2022-11709/establishment-of-the-rocky-reach-viticultural-area

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