FTC Begins Enforcing the TAKE IT DOWN Act
The FTC has begun enforcing the TAKE IT DOWN Act, requiring platforms to remove non-consensual intimate images upon victim request. Auto dealers must ensure their online platforms and employee conduct comply with takedown obligations.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 7, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. Auto dealers with websites, social media, or online platforms that host user-generated content or employee-posted material. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Immediately; enforcement has begun.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC now enforces TIDA, creating a legal duty to remove non-consensual intimate images upon victim request, with potential FTC enforcement actions for non-compliance.
Who it affects
Auto dealers with websites, social media, or online platforms that host user-generated content or employee-posted material.
What you must do
Implement a process to receive and act on takedown requests for intimate images, and train staff on the new requirement.
Deadline
Immediately; enforcement has begun.
Source: https://www.ftc.gov/news-events/news/press-releases/2026/05/ftc-begins-enforcing-take-it-down-act
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