FTC Chairman Ferguson Advises Companies to Comply with the Take It Down Act
FTC Chairman Ferguson sent letters to tech companies reminding them of obligations under the Take It Down Act, which requires platforms to remove non-consensual intimate images (NCII). While not directly targeting auto dealers, dealers using social media or third-party platforms for advertising must ensure compliance to avoid FTC enforcement actions.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 7, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Low urgency. Auto dealers (franchise, independent, BHPH) and F&I managers who use social media or digital platforms for advertising or customer engagement. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Immediately, as FTC letters indicate ongoing enforcement.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC is actively enforcing the Take It Down Act, which requires platforms to remove NCII upon notice. Dealers may be indirectly affected if their advertising or content on third-party platforms violates the Act or if they fail to remove such content when notified.
Who it affects
Auto dealers (franchise, independent, BHPH) and F&I managers who use social media or digital platforms for advertising or customer engagement.
What you must do
Review and update social media and advertising policies to ensure no NCII is posted or shared. Establish a process to promptly remove any such content if reported.
Deadline
Immediately, as FTC letters indicate ongoing enforcement.
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