FTC to Ban Kochava and Subsidiary from Selling Sensitive Location Data to Settle Charges They Sold Location Data Linked to Millions of Mobile Devices
FTC settlement bans Kochava from selling sensitive location data, signaling stricter enforcement of location data privacy that may affect auto dealers using geofencing or location-based advertising.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 7, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. Auto dealers using location-based advertising or data analytics (e.g., geofencing for leads, tracking customer visits). should confirm how it applies to their specific situation before acting. There is a time constraint attached: Within 90 days (recommended to align with FTC's ongoing enforcement).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC prohibits Kochava from selling sensitive location data, indicating heightened regulatory scrutiny on collection and use of location data from mobile devices.
Who it affects
Auto dealers using location-based advertising or data analytics (e.g., geofencing for leads, tracking customer visits).
What you must do
Review and update data collection and sharing practices to ensure compliance with FTC's stance on sensitive location data; audit any third-party data vendors for similar risks.
Deadline
Within 90 days (recommended to align with FTC's ongoing enforcement).
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