Elimination of the One-to-One Consent Rule Gives Companies Reprieve, Plus Other TCPA Updates - mcguirewoods.com
The FCC's elimination of the One-to-One Consent Rule reduces compliance burdens for telemarketers, allowing a single prior express consent to satisfy TCPA requirements for multiple sellers, with other TCPA updates also noted.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on September 1, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. Contact centers, lead-gen/affiliates, SMS marketers, debt/insurance dialers, and all entities engaged in telemarketing or SMS marketing subject to TCPA. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Not specified in the provided text.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
The One-to-One Consent Rule, which required separate consent for each seller, has been eliminated, meaning a single consent can now cover multiple sellers. Other TCPA updates are also mentioned but not detailed.
Who it affects
Contact centers, lead-gen/affiliates, SMS marketers, debt/insurance dialers, and all entities engaged in telemarketing or SMS marketing subject to TCPA.
What you must do
Review and update consent management processes to align with the new rule, ensuring that consent records reflect the broader scope allowed. Also, monitor for additional TCPA updates from the FCC.
Deadline
Not specified in the provided text.
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- Seventh Circuit Holds TCPA Do-Not-Call Claims Do Not Cover Text Messages - natlawreview.com
- FCC’s Final Rule on Consent Kills One-to-One Consent Requirement - consumerfinancialserviceslawmonitor.com
- Fifth Circuit Confirms: Oral Consent Is Enough Under the TCPA - Blank Rome LLP
- Telemarketers face $85 per area code as FTC raises Do Not Call fees - PPC Land
- Are Text Messages Calls? Seventh Circuit's Steidinger Decision Reshapes TCPA Litigation Landscape - Consumer Financial Services Law Monitor