Seventh Circuit Holds TCPA Do-Not-Call Claims Do Not Cover Text Messages - natlawreview.com
The Seventh Circuit ruled that TCPA do-not-call claims do not apply to text messages, potentially reducing litigation exposure for SMS marketers in that circuit.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on September 1, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. SMS marketers, contact centers, and lead-gen/affiliates operating in the Seventh Circuit (Illinois, Indiana, Wisconsin). should confirm how it applies to their specific situation before acting. There is a time constraint attached: No immediate deadline; monitor for potential appeals or conflicting rulings.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
A federal appellate court held that the TCPA's do-not-call provisions do not cover text messages, limiting a common legal claim against SMS senders.
Who it affects
SMS marketers, contact centers, and lead-gen/affiliates operating in the Seventh Circuit (Illinois, Indiana, Wisconsin).
What you must do
Review current SMS compliance strategies and litigation risk in light of this ruling; consider whether to adjust call-to-text or SMS marketing practices.
Deadline
No immediate deadline; monitor for potential appeals or conflicting rulings.
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- Fifth Circuit Confirms: Oral Consent Is Enough Under the TCPA - Blank Rome LLP
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