Telemarketing Sales Rule
The FTC issued an ANPR seeking comment on potential updates to the Telemarketing Sales Rule, which could affect auto dealers' telemarketing practices, including calls to consumers about F&I products.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Low urgency. Auto dealers (franchise, independent, BHPH) and F&I managers who use telemarketing to sell F&I products or services. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Comments due by August 2, 2022 (60 days after publication).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC seeks public comment on whether to amend the TSR; no rule changes yet, but potential future restrictions on telemarketing calls, consent requirements, and recordkeeping.
Who it affects
Auto dealers (franchise, independent, BHPH) and F&I managers who use telemarketing to sell F&I products or services.
What you must do
Monitor the rulemaking process and consider submitting comments by the deadline to influence potential changes.
Deadline
Comments due by August 2, 2022 (60 days after publication).
Source: https://www.federalregister.gov/documents/2022/06/03/2022-10922/telemarketing-sales-rule
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