Trade Regulation Rule on Unfair or Deceptive Fees
The FTC proposes a new rule banning hidden and deceptive fees, requiring upfront disclosure of total prices. This will impact auto dealers' advertising, F&I product pricing, and fee structures.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. All auto dealers (franchise, independent, BHPH) and F&I managers should confirm how it applies to their specific situation before acting. There is a time constraint attached: Comment period ends January 8, 2024; rule may take effect later in 2024. Immediate compliance preparation recommended.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
The FTC proposes to prohibit unfair or deceptive practices related to fees, requiring clear disclosure of total price including all mandatory fees, and banning hidden 'junk fees'.
Who it affects
All auto dealers (franchise, independent, BHPH) and F&I managers
What you must do
Review and revise all advertising, sales scripts, and F&I product disclosures to ensure total price (including all fees) is prominently displayed and no deceptive fee practices exist.
Deadline
Comment period ends January 8, 2024; rule may take effect later in 2024. Immediate compliance preparation recommended.
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